During my tenure at Instituto Singular, an organization dedicated to Autism Care and founded by Mayra Gaiato, I rapidly ascended from Designer Assistant to Art Director of the Marketing department within just six months.
One of my most significant achievements was leading the company’s Inclusion and Diversity initiative, known as "Diversa." This program featured impactful talks, workshops, and comprehensive online resources addressing crucial topics such as LGBTQ+ issues and mental health. I took the initiative to design all visual identity components and email marketing materials for this program.
My design expertise encompassed both digital and print formats, including:
**Digital:**
- Strategically crafted Instagram posts for three different profiles
- Created downloadable educational materials
- Developed engaging presentations
- Executed internal email marketing campaigns
- Designed branding for the YouTube channel, including wallpapers, profile pictures, and thumbnails
- Innovated the company’s first Instagram filter
- Managed Google Ads
- Established visual identity for online courses
- Conducted photo retouching
**Print:**
- Designed impactful clinic wall art, signage, and plaques
- Developed business cards, folders, and envelopes
- Created branded t-shirts and greeting cards
- Curated client gifts
- Assembled welcome kits
I proactively taught myself how to develop and implement Instagram filters, showcasing my eagerness for new challenges and my commitment to driving the company forward.
Diversa Talks
Instagram Halloween Filter
Welcome Kit
