Proactively initiated a store redesign project, beginning with a personal 2D concept. This led to collaborative discussions with the Retail and Marketing VPs, resulting in the development of formal design proposals.
Software: Photoshop, Illustrator
Software: Photoshop, Illustrator
Store Interior Concept Study
After visiting a Samsonite store, I explored new interior design possibilities to create a more inviting and engaging shopping experience.
The study focused on highlighting the new collection through strategic focal points, adding clear price displays, and integrating the brand logo in key visual areas to reinforce identity.
I also proposed a dedicated wall near the cashier to showcase luggage tags — a functional, smaller-scale product that encourages add-on sales while enhancing the customer journey.
The study focused on highlighting the new collection through strategic focal points, adding clear price displays, and integrating the brand logo in key visual areas to reinforce identity.
I also proposed a dedicated wall near the cashier to showcase luggage tags — a functional, smaller-scale product that encourages add-on sales while enhancing the customer journey.
Facelift Study
Challenge: Inconsistent materials and textures across store interiors disrupted brand cohesion.
Approach: Inspired by a Colombian flagship concept, I developed a unified material palette using textured adhesive finishes to create cohesion between the stores.
Result: A mix of linen, concrete, and two complementary wood tones that balanced warmth, texture, and modernity across all store environments.
Approach: Inspired by a Colombian flagship concept, I developed a unified material palette using textured adhesive finishes to create cohesion between the stores.
Result: A mix of linen, concrete, and two complementary wood tones that balanced warmth, texture, and modernity across all store environments.
